The Media Council of Kenya (MCK) has directed all media houses to implement a mandatory seven-second delay on live broadcasts, in a move aimed at curbing the spread of inflammatory content and misinformation.
In an advisory issued on Tuesday, the regulator said the directive applies across all media platforms without exception, warning that broadcasters will be held fully accountable for any content aired on their channels.
MCK raised concern over a growing trend where live broadcasts, particularly from political rallies and public gatherings, are being used to disseminate unverified, misleading, or provocative statements. The council noted that such content risks breaching the Code of Conduct for Media Practice in Kenya.
Citing Clause 11 of the code, the regulator emphasised that all media enterprises must incorporate a minimum delay in live coverage to prevent the unintended airing of material that violates professional and legal standards.
According to MCK, while reporting on public statements made by politicians and other figures is in the public interest, responsibility shifts to the broadcaster once such content is transmitted. This means media houses could face legal consequences if they air hate speech or unlawful remarks without proper editorial control.
The council further instructed media outlets to handle sensitive content with caution, including redacting offensive language where necessary. It stressed that editorial responsibility must be exercised at all times to avoid escalating tensions or promoting division among audiences.
MCK clarified that although it does not regulate what is said at public events, it has full oversight over content once it is broadcast. This places a duty on media organisations to adopt stricter controls, especially during live transmissions.
The directive comes at a time when scrutiny of media coverage has intensified, with regulators warning that unchecked live broadcasts could contribute to misinformation and public unrest.
Media houses have now been urged to review their editorial processes and invest in systems that ensure compliance with the new guidelines. The council also signalled that it will closely monitor adherence and take action against outlets that fail to comply.
Ultimately, MCK reiterated its commitment to promoting a responsible media environment that balances freedom of expression with accountability, noting that ethical journalism remains critical in safeguarding public trust and national cohesion.
 has directed all media houses to implement a mandatory seven-second delay on live broadcasts, in a move aimed at curbing the spread of inflammatory content and misinformation.){kind=link}