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Kenya showcases MSME growth strategies at Africa Start-Up Conference, highlighting Hustler Fund, NYOTA Project, and digital expansion

Kenya has highlighted its efforts to strengthen Micro, Small, and Medium Enterprises (MSMEs) at the Africa Start-Up Conference 2025 Ministerial Summit in Algeria. Principal Secretary for the State Department for MSMEs, Susan Mang’eni, represented the country, presenting key initiatives aimed at empowering entrepreneurs and driving economic growth.

During her presentation, Mang’eni detailed the impact of the Hustler Fund, which has expanded credit access for small businesses across Kenya, enabling more entrepreneurs to start and grow their enterprises. She also showcased the NYOTA Project, a nationwide program providing business training and Sh50,000 start-up grants to over 100,000 MSME startups, equipping them with practical skills to run sustainable businesses.

The PS highlighted Kenya’s commitment to digital innovation, revealing progress on the 100,000-kilometer Digital Superhighway, currently 35 percent complete, and the digitization of 22,000 government services. These measures aim to streamline business operations, improve access to public services, and enhance the overall ease of doing business for MSMEs and entrepreneurs.

“Kenya is committed to supporting its entrepreneurs through both financial inclusion and digital innovation,” Mang’eni said. “Our programs ensure that MSMEs have the tools, knowledge, and resources they need to thrive.”

The Africa Start-Up Conference brought together policymakers, business leaders, and experts from across the continent to discuss strategies for fostering entrepreneurship, promoting innovation, and strengthening start-up ecosystems. Kenya’s participation underlines the country’s position in positioning MSMEs as a central pillar of national economic development.

Through initiatives like the Hustler Fund, NYOTA Project, and digital service rollout, Kenya continues to build a supportive ecosystem for small businesses, empowering entrepreneurs and boosting the nation’s economic growth.

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