MCK calls for ethical journalism during Gen Z protest remembrance

The Media Council of Kenya (MCK) has urged journalists to uphold ethical standards while covering the first anniversary of the Gen Z-led protests on June 25. In a statement released on June 24, MCK called for responsible reporting that prioritizes professionalism and avoids sensationalism.

MCK CEO David Omwoyo emphasized the need for the media to minimize harm while covering emotionally charged events. “The Council advises journalists covering the anniversary of the 25 June Gen Z protests to remain professional and responsible, ensuring their reporting minimises harm,” he stated.

He reminded media houses to frame stories in the public interest without glorifying violence or intruding into grief. “Media content should not glorify violence, traumatise the nation or intrude into grief,” Omwoyo warned. He urged journalists to treat vulnerable individuals with dignity and to respect victims’ privacy during coverage.

As the country prepares for memorials and protests in Nairobi and other cities, MCK’s warning highlights the importance of careful coverage. Omwoyo also addressed security risks journalists may face on the ground. “We advise journalists to exercise caution while covering the protests and to prioritise their safety, while urging security forces and protesters not to target journalists, as they are merely messengers,” he said.

Last year’s protests saw several journalists face police violence and unlawful arrests. In Nakuru, police shot journalist Catherine Wanjeri Kariuki in the leg, sparking outrage among press freedom advocates. That incident prompted calls for stronger protections for the media during civil unrest.

To avoid such outcomes this year, MCK appealed to security agencies, demonstrators, and the public to allow journalists to work freely. The Council also asked media outlets to plan coverage responsibly and avoid broadcasting content that could incite fear or panic.

At the same time, Omwoyo reaffirmed MCK’s commitment to media freedom. “The Council respects the editorial independence and professional judgment of media managers and editors in covering such national issues,” he said. However, he encouraged newsrooms to use their discretion to balance public interest with ethical responsibility.

Journalists and media advocacy groups have welcomed the advisory. Many argue that balanced and ethical reporting is essential, especially when dealing with issues involving youth movements and police accountability. They also stress that safe reporting environments are critical for journalists covering high-tension events.

As Kenya marks one year since the Finance Bill protests, MCK’s guidance aims to prevent a repeat of the mistakes that marred last year’s coverage. The Council wants the media to promote calm, inform the public, and ensure that citizens can understand the day’s events without undue fear or confusion.

In the end, MCK’s message is clear: journalists have the right to report, but with that right comes the duty to report with care, accuracy, and respect.