The Media Council of Kenya (MCK) is seeking Sh1.5 billion to roll out an artificial intelligence–powered monitoring system to strengthen oversight of ethical practices in the country’s media industry.
Appearing before the National Assembly Committee on Communication, Information and Innovation, MCK Chief Executive Officer David Omwoyo said the current monitoring system is outdated and unable to effectively track the country’s 250 licensed TV stations, including many vernacular broadcasters.
“This critical gap necessitates urgent investment in a modern system that can offer comprehensive, real-time coverage to ensure all licensed entities comply with ethical standards,” Omwoyo told the John Kiarie-led committee.
Currently, the council relies on 37 media analysts to track outlets and flag violations, a method Omwoyo described as inadequate.
However, he warned that the media sector remains financially fragile, with less than 10 per cent of outlets operating optimally while the majority struggle to pay salaries, licence fees, and statutory deductions. He blamed political interference and unchecked licensing for flooding the market, citing cases where small communities host dozens of vernacular TV stations.
The council also reported 84 press freedom violations between January and September 2025, including 56 physical assaults on journalists, mostly during anti-government protests and political events. Police officers were cited as the main perpetrators, alongside hired goons, government officials, and politicians.
Committee chair John Kiarie called for closer collaboration between Parliament and the council in shaping regulation and policy to protect citizens from misinformation while safeguarding a free press.
The session also discussed the expansion of digital media hubs, with six already operational and two more nearing completion. The committee resolved to work with the MCK and the Centre for Parliamentary Studies and Training to boost legislators’ media literacy and guide the sector through digital transformation.
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