EABL Records Ksh12.2 Billion Profit As Alcohol Industry Faces Potential Regulatory Shake-up
East African Breweries PLC (EABL) has reported a profit of Ksh12.2 billion for the financial year ending June 30, 2025, even as the alcohol industry braces for stricter regulations proposed by the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA).
According to audited financial results, EABL’s net revenue grew by 49% to Ksh128.8 billion, while volumes increased by 2%, driven by growth in both beer and spirits across all its markets.
Profit before tax stood at Ksh19.3 billion, with income tax expenses totaling Ksh7.1 billion. The company attributes the 12% growth in profit after tax to increased revenue, foreign exchange gains, and reduced finance costs as a result of lower debt and interest rates.
“EABL delivered a strong set of results marked by topline growth and double-digit profit expansion. All our markets recorded growth, fortifying our business position across the region,” said the Group Managing Director and CEO.
The company also reported cash and cash equivalents of Ksh12.7 billion, an increase of Ksh1.9 billion, thanks to stronger revenue performance and reduced borrowing costs. Total debt, including overdrafts, fell by Ksh8.3 billion.
📈 Dividend Increase
The Board of Directors has recommended a final dividend of Ksh5.50 per share. If approved, this will bring the total dividend for the year to Ksh8.00, up from Ksh7.00 in 2024, reflecting a 14.3% increase.
“The Board has declared a final dividend of Ksh5.50 per share, bringing the total dividend to Ksh8.00 per share, 14.3% above last year,” said Group Chairman Martin Oduor.
The final dividend is scheduled for payout on or about October 28, 2025, to shareholders registered by September 16.
🏛️ Regulatory Concerns
Despite the strong financial showing, the company acknowledged the challenges posed by the current business environment. EABL cited the rise of illicit alcohol, high input costs, and a drop in consumer spending as key issues affecting the industry.
The proposed new NACADA rules, among them raising the legal drinking age from 18 to 21 and limiting advertising, online sales, home deliveries, and celebrity endorsements, could also impact future performance.
NACADA defended the proposals, saying they are backed by research and aim to protect youth from alcohol harm, citing similar laws in countries like the United States.
“Despite these challenges, EABL delivered a solid performance, anchored on strong strategy execution,” Oduor said. “Revenue grew 4% to Ksh128.8 billion and profit after tax grew 12% to Ksh12.2 billion.”
CEO Jane Karuku extended appreciation to the Board, shareholders, consumers, suppliers, and partners for their continued support throughout the year.
 has reported a profit of Ksh12.2 billion for the financial year ending June 30, 2025, even as the alcohol industry braces for stricter regulations proposed by the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA).){kind=link}
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